Loccioni People


IRFI - Istituto Romano per la Formazione Imprenditoriale, Camera di Commercio di Roma, Rome, ITALY


Green economy

Contact details of the main implementing body

Name of the organisation, original language

Loccioni Group

Name of the organisation, English translation

Loccioni Group


Name of the practice, original language

Loccioni People



Description of the practice

The “People” project within the Loggioni Group is based on five main assets that are used to measure values and processes, the organization and the expectation of its employees: Comradeship, pride, equity, credibility, respect.

The People project includes several activities that foster attention to people and their families, give opportunities to grow inside the Company, provide continuous training and foster the connection with the local community and territory.

The People project has a result a high grade of retention of qualified personnel.

The project has gained the Company to be awarded as a “Great Place To Work” in the global contest 2014.

Policy context

Since the Marche Region economy is mostly based on SMEs and Loccioni itself is a SME, it operates under the actual local implementation of the “Small Business Act”.

Under the Marche Region SBA, several initiatives and project have been realized in the following areas:

  • Generational transition
  • Enterprises networks
  • Burocracy simplification
  • Dedicated infrastructure for public auctions for SMEs
  • SMEs credits payment acceleration


EIB Loans for SMEs

Labour market context

The development of the regions in the “Third Italy” (i.e., Tuscany, Veneto, Emilia Romagna and Marches) can be attributed not only to more general, exogenous causes (such as crisis and restructuration of large firms) but also to endogenous causes). Among these, in particular, the presence of strong social relationships in the countryside has contributed to the birth and diffusion of a form of industrialization that is spread among neighbours based on forms of personal communication and fiduciary rapports. In this framework, the role of tradition in the rural family is significant thanks to the family’s organization as an autonomous productive unit equipped with working knowledge that has constructed the foundations of the small-scale business. Italian SMEs have inherited from the rural world a work ethic of sacrifice andthe custom of cooperating among the family. The entrepreneurial development of the second half of the 1900s, which is the base of the success of “made in Italy” products sprung from the principles and the values of the sharecroppers and the small-scale farmers. In this way, a local economy characterized by a strong social matrix was born – a matrix that is the result of cohesion among the rural family. The sharecropping culture has provided tenacity, acclimation to hard work, respect and honour for promises. These elements help earn the trust of the subjects within the community with whom it enters into relationships, and favors the development of industrial activities.


Through the principles of comradeship, pride, equity, credibility and respect, Loccioni has implemented several projects aimed at fostering commitment and sense of belonging and sense of community, therefore gaining a high grade of retention of its employees.

The Loccioni group has awarded particular attention to activities for families, chances of professional growth, sustainable buildings, continuous training, activities for the local community and territory, such as:

  • Bluzone: a number of initiatives carried out in collaboration with schools, aiming at training young people before entering the company;
  • Redzone: activities for employed people, in order to foster sense of belonging and commitment, including “Buddy System” (a mentoring system for the newcomers aiming at conforming behaviors with the “house rules”), training, family events, group events, job innovation, performance evaluation;
  • Silverzone: activities aiming at capitalizing the company knowledge, such as experience and knowledge sharing with retired people, spin-offs and networking with other local enterprises;
  • LOV: Land Of Values is an experience dedicated to the more than 8000 guests visiting the company yearly, aiming at making guests live the territory of the Marche Region, through collaboration with local accommodation enterprises
  • Leaf Community: a project to gather clients, partners, researchers around the sustainability topic


Research@: the network of research laboratoires giving visibility to the group towards the scientific world and the European Community.

Management and operation


Target groups/beneficiaries

Employees and the local territory

Start date

Value not entered

End date (actual or planned)

Value not entered

Gender dimension

No gender dimension specifically addressed

Products involved in or resulting from the practice


Outcomes of the practice (planned/expected and actual)

Promotion of self-realization of the employees, also fostering new selection and retention processes, such as the research of high level of autonomy and innovation skills, as well as creativity and proactivity, in the newcomers.

Creation of a new concept of workplace as a place in which people can realize their professional identity, fostering a sense of self-entrepreneurship in the employees.

Source of funding

Private source(s), please specify

Company own funds

Main responsible body, type

Small or medium enterprise

Role of implementing body

Promoter and beneficiary

Other bodies involved in implementation of the practice as partners or contractors

Local schools, other local SMEs, local Public Administration

Evaluation - Was the practice evaluated?



Target group(s)

Not targeted


Value not entered


Value not entered

People seeking training

Value not entered

B.2 Type of practice

B.2.1 Practices related to management or servicing of clients

Registration, skill assessments, identification of client needs and matching

Value not entered

B.2.2 Practices related to labour market information and improvement of micro and smes’ procedures

Labour market information (LMI)

Value not entered

Micro and SMEs’ procedures

Value not entered

B.2.3 Practices related to skill mismatch reduction

Supports aimed at reducing skill mismatch (targeted to unemployed or employed)

Value not entered

Supports aimed at reducing skill mismatch: labour mobility

Value not entered

Sharing the cost of training and skills development

Value not entered

B.3 Delivery method(s)

Delivery methods involved

Value not entered

B.4 Contracting out

Extent of contracting out of practice: The service is contracted out…

Value not entered

Type of subcontractor(s)

Value not entered

B.5 Partnership

Type of partners involved in implementation of the practice

Value not entered

SECTION C - Information about evaluation of the practice

When was the practice evaluated?

Value not entered

Type of organisation carrying out the evaluation

Value not entered

Details of the organisation responsible for carrying out the evaluation

Name of the organisation, original language/Name of the evaluator

Value not entered

Name of the organisation, English translation

Value not entered

E mail

Value not entered

Web page

Value not entered

Overall evaluation methodology/methodology

Value not entered

Indicators in the evaluation

Value not entered

Main findings of the evaluation

Value not entered

Change in practice following evaluation

Value not entered

C.1 Documentation of the evaluation

Type of documentation

Value not entered


Value not entered

Monitoring evidence

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D.1 - Evidence of results

Value not entered

D.2 - Relevance

Value not entered

D.3 - Availability of clear and adequate information

Value not entered

D.4 - Impact

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D.5 - Innovation

Value not entered

D.6 - Broad-based participation

Value not entered

D.7 - Sustainability

Value not entered

D.8 - Mainstreaming

Value not entered

D.9 - European Added Value and Transferability

Value not entered

D.10 - Additional comments

Value not entered

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