BUTTON – Tailored policy measures to attract and retain highly educated workers


CREA - Confederación de Empresarios de Aragón, Zaragoza, SPAIN


Green economy

Contact details of the main implementing body

Name of the organisation, original language

Gobierno de Navarra, Servicio de Proyección Internacional

Name of the organisation, English translation

Navarra Government, International Service


Name of the practice, original language

BUTTON - Tailored policy measures to attract and retain highly educated workers


The Netherlands, Germany, Norway, Switzerland and Spain

Description of the practice

BUTTON is a sub-project of the Interreg IV Mini Programme “Brain Flow and Knowledge Transfer fostering Innovation in Border Regions” (Brain Flow). It was designed to assist stakeholders in border-regions to offer the right incentives to retain and attract highly qualified workers.

 The project offers guidance for building effective incentives that secure more highly qualified workers for regional companies, and therefore, to their regional economy.

 It presents an online tool for regional authorities and actors linked to attracting and retaining highly qualified workers. This toolkit compiles methods, analysis and good practices to be used as strategies for talent attraction and retention.

 The Interreg IV Mini Programme Brain Flow is a cooperation initiative of eight European border regions to improve the availability of human capital on their labour market. It allows for the development and implementation of 8 sub-projects on specific practical aspects related to creating, attracting and retaining human capital, one of these 8 sub-projects is BUTTON sub-project.

Policy context

Cooperation between authorities, businesses, training institutions and other stakeholders is the based for any policy to attract and retain human resources.

 Therefore, sharing experiences among countries (and regions) could help to build a coherent range of policies in other countries working in this sector.

Labour market context

Human capital is an essential resource for innovation and knowledge based economy. Many European regions struggle to retain or attract the highly ducated and skilled workforce they need to be competitive.


BUTTON project partners have made firstly a market research about attraction and retention in each region, in terms of concept and factors of attractiveness, regional analysis and factsheets and debating regional problems and policy scope.

The second phase involves a policy review and a knowledge exchange about policy and regional strategies.

 All the tools and recommendations could be found in a toolkit to be used by regional policy makers, business support actors and educational institutes.

 The project is based on analysis of experiences in different European border regions.

Management and operation

The project is carried out by a consortium of six partners (of the eight partners of which is composed the Brain Flow Mini Programme), and leaded by the Dutch partner.

 Different stakeholders from the business, education and training sectors and decision makers have participated in the development of the project activities in order to get a general picture of the talent retention and attraction.

Target groups/beneficiaries

Main target groups are regional policy makers, but also business support actors and education and training institutions. 

Start date

Value not entered

End date (actual or planned)

Value not entered

Gender dimension

Value not entered

Products involved in or resulting from the practice

All the products are compiled in the project website (http://www.talent-toolkit.eu/). There, it can be found good practices, research manuals, recommendations, etc

Outcomes of the practice (planned/expected and actual)

The project outomes are the following:

  • Problem awareness and understanding amongst regional stakeholders.
  • In-depth knowledge of policy approaches and measures and their basic ‘working conditions’
  • Evidence-based regional policy approaches and strategy formulations


Transferable methodology of policy development and integration; improved approaches to policy integration and instrumentalisation, resulting in modernisation of policy-making.

Source of funding

European Regional Development Fund, Other sources, please specify

Partners contributions

Main responsible body, type

University/Research centre

Role of implementing body

Sub-project leading partner.

Other bodies involved in implementation of the practice as partners or contractors

The sub-project is carried out by six partners. The leading partner (about Universiteit Nijmegen, NL) and other five partners: the University of Twente (NL), the Institute for Work and Technology, Westfälische Hochschule (DE), the Land & Housing Corporation of Navarre (Nasuvinsa) (ES), the Regio Basiliensis (CH) and ENRI, a contract research company (NO).

Evaluation - Was the practice evaluated?

Yes, internal evaluation, Yes, external evaluation


Target group(s)

Employers, Jobseekers


All employers


All unemployed

People seeking training

Value not entered

B.2 Type of practice

B.2.1 Practices related to management or servicing of clients

Registration, skill assessments, identification of client needs and matching

Value not entered

B.2.2 Practices related to labour market information and improvement of micro and smes’ procedures

Labour market information (LMI)

Collection of LMI (demand, supply or both), Analysis of LMI

Micro and SMEs’ procedures

Value not entered

B.2.3 Practices related to skill mismatch reduction

Supports aimed at reducing skill mismatch (targeted to unemployed or employed)

Value not entered

Supports aimed at reducing skill mismatch: labour mobility

Value not entered

Sharing the cost of training and skills development

Value not entered

B.3 Delivery method(s)

Delivery methods involved

Value not entered

B.4 Contracting out

Extent of contracting out of practice: The service is contracted out…

Value not entered

Type of subcontractor(s)

Value not entered

B.5 Partnership

Type of partners involved in implementation of the practice


SECTION C - Information about evaluation of the practice

When was the practice evaluated?

2012 and 2013

Type of organisation carrying out the evaluation

The implementing body itself, External evaluator, public sector

Details of the organisation responsible for carrying out the evaluation

Name of the organisation, original language/Name of the evaluator

Authority of the INTERREG IV C Programme.

Name of the organisation, English translation

Value not entered

E mail

Value not entered

Web page

Value not entered

Overall evaluation methodology/methodology

Value not entered

Indicators in the evaluation

Value not entered

Main findings of the evaluation


Change in practice following evaluation

Value not entered

C.1 Documentation of the evaluation

Type of documentation

Value not entered


Value not entered

Monitoring evidence

Value not entered


D.1 - Evidence of results

Supporting materials are available

D.2 - Relevance

Programme logic: actions appear to be coherent with the objectives to be achieved by the practice, The practice responds to identified needs

D.3 - Availability of clear and adequate information

Documentation can be found on the internet

D.4 - Impact

Value not entered

D.5 - Innovation

The practice contributes progressive tools, facilities, technologies or processes to the field of skills needs identification and skills matching in the digital and/or in the green economy involving and/or for the benefit of small and medium enterprises

D.6 - Broad-based participation

The practice is led and supported by stakeholders partnership who strive towards the pursued goals and are committed to the success of the practice., The practice enjoys the collaboration of various administrations and government bodies and/or business associations/organisations and/or chambers of commerce that afford their support to the project.

D.7 - Sustainability

Value not entered

D.8 - Mainstreaming

The practice or elements therein were/can be (cross out that which does not apply) adopted by other stakeholders, The practice or elements therein were/can be (cross out that which does not apply) adopted by actors located in similar areas, The results of the practice were disseminated to policy makers, NGOs, enterprises, civil society, etc.

D.9 - European Added Value and Transferability

The practice has an inherent European scope (such as stakeholders partnership serving Europe)., Benefits have been produced from cross-border co-operation (such as a network of complimentary training centers, SMEs, pes in different countries)., The practice’s progressive and/or established ideas may be applied to parallel or similar situations in the same or different regions., The practice acts as a source of inspiration for new projects., The practice includes an evaluation of the practice itself., The practice involves the various people that have taken part in the activities in the evaluation phase.

D.10 - Additional comments

Value not entered

File Download
search icon

Search best practice

Best practices archive >>>

newsletter icon


Subscribe to the newsletter of Project Nemesis to stay updated on our news.

Subscribe >>>

send best practice icon

Submit best practice

Experience is maybe the most significant asset to ensure competence transfer and practice sharing. By submitting a good practice in the fields of interest of the NeMESI project, you are helping us growing the project community and – hopefully – business chances for SMEs in the ICT and Green Economy sectors.

Enter the form >>>


 eguide for smes

The main project product is an eGuide, that has been conceived to help SMEs better identify skill needs and realize a profitable skills matching, by exploiting information, good practices and recommendations.

Get the eGuide >>>